Factors of regular sponsorship of African children: A cross-ethnic study

Abstract

This study examined psychological well-being influences of personal factors on regular sponsorship of, or donation to, African children living in Africa. Study participants (N = 597) were 338 Koreans (50.3% female, n = 170) and 259 Chinese (56.8% female, n = 147). They responded to measures of psychological well-being, individual social responsibility, social impression management, and subjective norms. Following multiple group analyses applying structural equation modelling, subjective well-being influenced psychological well-being among the Korean donors; whereas social responsibility influenced psychological well-being among the Chinese donors. In both the Korean and Chinese groups, psychological well-being was associated with an increased regular sponsorship of African children. Latent ethno-cultural personal orientations appear to explain psychological well-being with donation activity.

Keywords:

• African children
• individual social responsibility
• psychological well-being
• sponsorship
• subjective norm
• tendency of self-display

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