First and Repeat Visitor Behaviour: GPS Tracking and GIS Analysis in Hong Kong

Abstract

This study uses global positioning systems (GPS) technology to compare and contrast the behaviour patterns of first-time and repeat visitors to Hong Kong. The use of GPS recorders, coupled with an analysis using Geographical Information System (GIS) software produces highly accurate, fine-grained information concerning the spatial and time–space patterns of the visitors. The study findings build on existing knowledge that first-timers tend to travel more widely throughout the destination while repeat visitors tend to confine their actions to a smaller number of locations. However, the data also revealed that first-timers and repeaters spend different amounts of time at the same attractions and visit during different times of the day. First-time visitors also tend to make one long, extended day trip from the hotel, while repeaters tend to make a number of shorter forays, returning to the hotel intermittently during the day.

Key Words:

• First-time visitors
• repeat visitor
• global positioning systems
• GPS
• geographical information systems
• GIS
• Hong Kong
• tourist behaviour