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Disclosure statement
No potential conflict of interest was reported by the author.
Notes
1. This paper draws on research by my former PhD student, Nick Piper, and was funded by the European Research Council.
2. Hollows and Jones (Citation2010) refer to Jamie Oliver as a ‘moral entrepreneur’.
3. The scene can be viewed at http://www.youtube.com/watch?v=x44WuD_qWsU
4. Rich (Citation2011) draws attention to the phrasing of ‘being obesed’ with its implication of passivity and a lack of agency.
5. Compare Wilson and Keil’s (Citation2008) excoriating critique of the ‘creative class’ concept which they describe as class-based and mystificatory, arguing that the real creative class in contemporary urban economies is the poor whose deft resourcefulness is systematically ignored by neoliberal city planners and politicians.
6. See Evans (Citation2011) and Meah (Citation2014) for some applications of these ideas in the fields of environmental politics and food safety.
7. The argument that consumers struggle to understand the ramification of contemporary agri-food systems is supported by the findings of a recent report by Which? (the Consumers’ Association) and the Government Office of Science. Based on a series of public dialogues, the report found that UK consumers were generally aware of the health consequences of their dietary choices (including rising obesity rates) but that they ‘were shocked to hear about the impact of food production on climate change, the environment and water shortages’ (Citation2015, p. 3).
8. We are, for example, currently exploring the ‘domestic nexus’ of food, energy and water security in a series of workshops, funded by ESRC’s Nexus Network programme (http://www.thenexusnetwork.org/networking-grants-announced/, accessed 7 September 2015).