Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades

Figures & data

Table 1. Share of women and men in the Swedish media buzz 1994, 2004, and 2014.

	1994	2004	2014
Women	53	45	46
Men	47	55	54
Total	100	100	100
Number of Cases	1245	1919	1984

Note: The cases consist of images of people from one day across the most circulated mass media in Sweden.

Figure 1. Share of different age groups within the Swedish population and media buzz (per cent).

Note: The share of the population aged 60+ has increased from 22% to 25% since 1994. In the media buzz, it has increased from 3% to 5%. Total number of cases 1994: 1245; 2004: 1919; 2014: 1887. Source for the share of population is the SCB.

Figure 2. The gender and age ladder of the media buzz in 1994.

Note: Based on the images of people from one day across 25 media products in Sweden in 1994 (N=1245). The total share of women was 53% and the total share of men was 47%.

Figure 3. The gender and age ladder of the media buzz 2014.

Note: Based on the images of people from one day across 27 media products in Sweden in 2014 (N=1863). The total share of women was 46% while the total share of men was 54%.