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Articles

Bro, foe, or ally? Measuring ambivalent sexism in political online reporters

Pages 53-69 | Received 15 Feb 2018, Accepted 16 Sep 2018, Published online: 22 Nov 2018
 

ABSTRACT

The Ambivalent Sexism Inventory (ASI) measures hostile (overt antagonism towards women) and benevolent (chivalry) sexism. Previous research shows that political ideology contributes to ASI. Yet little attention has been given to increasingly popular political websites in terms of measuring sexism. Furthermore, recent firings of news professionals over accused sexual misconduct reveal the seriousness of sexism in the news industry. This study surveyed political online reporters (N = 210) using ASI and predicting sociodemographic and organizational factors. Results show benevolent sexism levels mostly similar for all factors, but not hostile sexism. Those working for conservative websites had higher levels of hostile sexism, but website partisanship had no significance for benevolent sexism. Men reported higher levels of hostile sexism and protective paternalism, but not complementary gender differentiation. Overall, individual levels of conservatism also predicted hostile sexism, but not benevolence. The pervasiveness of benevolence jeopardizes women’s progression in the workplace. High levels of hostility ultimately endanger newsrooms, as well as negatively impact political coverage of gender related issues.

Disclosure statement

No potential conflict of interest was reported by the author.

Additional information

Funding

This work was supported by City, University of London under an internal funding scheme; City, University of London [Research Development Fund Pump Priming].

Notes on contributors

Lindsey E. Blumell

Lindsey E. Blumell is a lecturer at City, University of London. She holds a PhD in media and communication from Texas Tech University. She specializes in human rights representation in news, with a special emphasis on gender. She has largely focused on how sexual violence against women is portrayed in traditional and new media. E-mail: [email protected]

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