Figures & data
Figure 1. “Eerie introduction” – masculine framing.
Figure 2. Inside the locker room – communicating diversity ideals.
Figure 3. Man on the pitch – communicating selflessness and the everyday.
Figure 4. “Eerie” introduction – masculine framing.
Figure 5. Entering the feminine space through the drapery.
Figure 6. Communicating gambling as a cozy, cafélike experience.
Figure 7. Communicating masculine defiance.
Figure 8. Conversion to feminine friendliness.
Figure 9. Mixing the masculine with the feminine at the bus stop.
