Social Engagement with climate change: principles for effective visual representation on social media

Figures & data

Table 1. Types of images.

Type of image	N	%
People (in general)	200	52.63
Identifiable people	131	31.26
Solutions	124	29.59
Impacts	81	19.33
Protests	53	12.65
Scientific images	37	8.83
Causes	16	3.82
Other images	85	20.29

N = 380 (the categories are not exclusive).

Table 2. Interactions according to the type of image (mean).

	Mean no. of likes	Mean no. of retweets	Mean no. of comments
People (in general)	219.76	70.27	12.53
Solutions	202.73	52.65	5.05
Impacts	166.22	65.17	9.89
Identifiable people	159.50	55.50	15.80
Protests	143.02	60.04	18.58
Causes	122.19	62.56	31.81
Scientific images	79.62	35.46	6.81
General media	157.13	53.86	10.95

Figure 1. Example of an image with ‘real people’. Source: @DaveOCKOP.

Figure 2. Example of an image that contains the basis for a story. Source: @JakelinTroy.

Figure 3. Example of an image that shows ‘powerful impacts’. Source: @ClimateReality.

Figure 4. Example of an image of protests by people who are directly affected. Source: @xnclejessie.