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Research Article

Selling the nation: the commodification of monstrous, mythical and fantastical creatures

Received 11 Sep 2023, Accepted 31 May 2024, Published online: 11 Jun 2024

Figures & data

Figure 1. The Surgeon’s photograph and other representations of the Loch Ness Monster. Clockwise from top left: The Loch Ness Centre, Drumnadrochit (© The Loch Ness Centre); the ‘Surgeon’s photo’ published on the front page of the Daily Mail, 21st April 1934; Nessie soft toys on sale in an Edinburgh souvenir shop, summer 2023 (© Lorna Philip); cover image of The Treasure of the Loch Ness Monster reproduced by kind permission of Floris Books, Edinburgh.

Figure 1. The Surgeon’s photograph and other representations of the Loch Ness Monster. Clockwise from top left: The Loch Ness Centre, Drumnadrochit (© The Loch Ness Centre); the ‘Surgeon’s photo’ published on the front page of the Daily Mail, 21st April 1934; Nessie soft toys on sale in an Edinburgh souvenir shop, summer 2023 (© Lorna Philip); cover image of The Treasure of the Loch Ness Monster reproduced by kind permission of Floris Books, Edinburgh.

Figure 2. The Kelpies at Helix Park. Sources: all © Lorna Philip. Top left is a photograph of one of a number of sketches by Andy Scott displayed at the Helix Visitor Centre, the caption for which is What lies beneath, a sketch by Andy Scott © Andy Scott Public Art.

Figure 2. The Kelpies at Helix Park. Sources: all © Lorna Philip. Top left is a photograph of one of a number of sketches by Andy Scott displayed at the Helix Visitor Centre, the caption for which is What lies beneath, a sketch by Andy Scott © Andy Scott Public Art.

Figure 3. Stirling Castle unicorns. Sources: all © Lorna Philip. Clockwise from top left: canopy above the High Table in the Great Hall, embroidered with the Royal Arms of Scotland; exterior of the Great Hall which is surmounted by two unicorns; the Unicorn in Captivity, one of the Hunt of the Unicorn tapestries on display in the royal apartments; the Royal Standard of Mary of Guise in the Queen’s Apartments.

Figure 3. Stirling Castle unicorns. Sources: all © Lorna Philip. Clockwise from top left: canopy above the High Table in the Great Hall, embroidered with the Royal Arms of Scotland; exterior of the Great Hall which is surmounted by two unicorns; the Unicorn in Captivity, one of the Hunt of the Unicorn tapestries on display in the royal apartments; the Royal Standard of Mary of Guise in the Queen’s Apartments.