Develop a Q methodological study

Abstract

This paper provides a brief introduction to Q methodology, a research technique which allows researchers to reveal the key subjective or ‘first-person’ viewpoints extant amongst a group of participants. Design and participant issues are considered and coverage is provided about the processes of Q sorting, the factor analysis of the completed Q sorts and the interpretation of any emergent factors. Useful references and websites are also provided as a means of helping the interested reader to get started with Q methodology.

Keywords:

• subjectivity
• qualitative research
• Q sorts
• factor analysis
• interpretation