Sport tourism entity desired outcomes

ABSTRACT

Sport tourism entities serve to actively represent a locale in hosting sporting events across the United States and beyond (Sports ETA, 2019). Over the last quarter century, the number of sport tourism entities has ballooned from 13 to more than 500 expanding from the U.S. to Canada and Puerto Rico [Sports Events & Tourism Association. (2018a). About the National Association of Sports Commissions. https://www.sportscommissions.org/about]. However, scant research exists regarding the efforts of these entities in the larger context of sport management and tourism scholarship. The purpose of this study was to gain an understanding as to what sport tourism entities seek to achieve as a foundational effort to later explore if these outcomes are pursued or measured. The researchers conducted a content analysis of sport tourism entity mission statements (n = 132) to determine organizational desired outputs and outcomes. The analysis yielded one sport tourism entity primary output and five primary desired outcomes. Additional outcomes and qualifiers were also identified.

KEYWORDS:

• Sport tourism
• sports commissions
• outcomes
• outputs
• mission statement

Disclosure statement

No potential conflict of interest was reported by the authors.