Towards a framework for exploring indirect value of tourist attractions in place branding: the case of Tom Tits Experiment Science Center

Figures & data

Figure 1. A model for primary to quaternary effects (adapted from Arndt et al., 2012, p. 30).

Figure 2. A model for use values and non-use values (adapted from Andersson et al., 2012, p. 224).

Table 1. Overview of informants.

Informant number	Organization	Position	Date of interview
1	Svenska Science Centers	Secretary General	2020-11-03
2	Södertälje municipality	Mayor, Chairman of the Municipality Board (KSO), Södertälje	2020-11-12
3	Scania	Head of People Data Insights, former board member for Tom Tits	2020-11-30
4	Södertälje municipality	Destination developed, Destination Södertälje	2020-11-30
5	Scandic Hotel Södertälje	General Manager	2020-12-04
6	Södertälje center association	Center manager / Center manager at Södertälje City	2020-12-04
7	Engelbrektsskolan in Stockholm	NT pre-service teacher top education in mathematics	2020-12-07
8	Telge AB	CEO	2020-12-08
9	KTH Royal Institute of Technology	Professor, board member of Tom Tits	2020-12-08
10	KTH Royal Institute of Technology	Associate professor, deputy board member for Tom Tits	2020-12-08
11	Nyköping municipality	Press officer	2020-12-09
12	Swedish National Agency for Education	Director general, and former director of education in Södertälje	2021-01-20
13	Södertälje municipality	Education director	2021-01-20
14	Astra Zeneca AB	Global Community Investment & Philanthropy Manager	2021-01-25
15	Södertälje municipality	Municipal council, Chairman of the Board for Tom Tits	2021-01-27

Table 2. An overview of Tom Tit’s indirect value contributions.

Value category	Identified indirect value contributions
Place branding value	*Tom Tits has a strong brand and has had significant impact in recent developments in improving Södertälje’s brand image *Tom Tits is the most well-known attraction in Södertälje, improving the awareness and visibility of the city and its brand
Tourism, visitor and business value	*Tom Tits is the most known and visited attraction in Södertälje *Tourists and visitors who visit Tom Tits also consume goods and services from other local businesses and service providers, for example, accommodation, restaurants, shops, and tourist attractions *Frequent financial transactions with visitors, schools, parents, and various suppliers and local actors *Employment in the form of employes at Tom Tits *Improved living conditions in surrounding region
Learning, competence and knowledge development, and attitude value	*Tom Tits contributes to encouraging and promoting education among children and young people, especially within STEAM *Tom Tits contributes to the development of new knowledge in the form of methods and concepts for learning within STEAM *Tom Tits successfully promotes competence development among teachers *Tom Tits contributes to collaboration among partners in advancing education and life-long learning *Improves attitude towards Södertälje *Tom Tits contributes to strengthening a positive attitude towards science and technology in Södertälje, in the region and on a national level
Individual and sociocultural value	*Tom Tits provides emotional and cognitive value for individuals by stimulating curiosity, joy, and community in a fun and exciting learning environment *Aims at inspiring sustainable behavior and life choices *Tom Tits contributes to questions regarding equality, integration, and a sense of social coherence
Relationships and networks value	*Tom Tits promotes cross-boundary and cross-industry relationships and networks that contribute to Södertälje's development

Arndt, O., Freitag, K., Knetsch, F., Sakowski, F., & Nimmrichter, R. (2012). Die Kultur- und Kreativwirtschaft in der gesamtwirtschaftlichen Wertschöpfungskette - Wirkungsketten, Innovationskraft, Potenziale. Prognos AG. https://www.kultur-kreativ-wirtschaft.de/KUK/Redaktion/DE/Publikationen/2012/kuk-in-der-gesamtwirtschaftlichen-wertschoepfungskette-wirkungsketten-innovationskraft-potentiale-endbericht.pdf?__blob = publicationFile&v = 9

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Andersson, T. D., Armbrecht, J., & Lundberg, E. (2012). Estimating use and non-use values of a music festival. Scandinavian Journal of Hospitality and Tourism, 12(3), 215–231. https://doi.org/10.1080/15022250.2012.725276

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