The Experience of Emotional Shifts in Narrative Persuasion

Figures & data

Table 1. Zero-Order Correlations of the Continuous Variables (Experiment 1).

Variable	1	2	3	4
Transportation	-
(2) Number of emotional shifts	.324 (<.001)	-
(3) Intensity of emotional shifts	.448 (<.001)	.766 (<.001)	-
(4) Attitude toward old-age suicide	.035 (.698)	–.074 (.407)	.086 (.334)	-
(5) Attitude toward old-age romance	.345 (<.001)	.041 (.648)	.197 (.026)	.208 (.019)

N = 128. Correlation p-values are shown in brackets.

Table 2. Descriptives, Post-Hoc Group Comparison p-Values and Cohen’s ds (Experiment 1).

Measure	Negative Review (n = 43)	Positive Review (n = 42)	Control (n = 43)	Negative vs. Positive		Negative vs. Control		Positive vs. Control
	M (SD)	M (SD)	M (SD)	p	d	p	d	p	d
Transportation	4.77 (1.05)	5.03 (1.14)	5.44 (0.94)	.510	0.24	.007	0.67	.179	0.39
Number of emotional shifts	13.19 (4.95)	13.71 (3.47)	13.93 (3.77)	.836	0.12	.714	0.17	.959	0.06
Intensity of emotional shifts	154.58 (65.93)	183.62 (66.49)	176.84 (59.78)	.113	0.44	.235	0.35	.874	−0.11
Attitude toward old-age suicide	4.02 (1.13)	3.70 (1.22)	4.01 (1.15)	.425	−0.27	.997	−0.01	.472	0.26
Attitude toward old-age romance	6.21 (0.73)	6.12 (0.75)	5.92 (0.57)	.863	−0.12	.110	−0.44	.345	−0.30

N = 128. The Games-Howell post-hoc test was used to determine p-values.

Table 3. Zero-Order Correlations of the Continuous Variables (Experiment 2).

Variable	1	2	3	4	5	6
(1) Transportation	-
(2) Number of emotional shifts	.222 (.035)	-
(3) Intensity of emotional shifts	.368 (<.001)	.769 (<.001)	-
(4) Cognitive-level attitudes (agriculture)	.133 (.210)	–.001 (.992)	–.028 (.792)	-
(5) Affective-level attitudes (Sahel people)	.314 (.002)	.128 (.228)	.203 (.054)	.076 (.474)	-
(6) Social sharing intentions	.516 (<.001)	.216 (.040)	.346 (<.001)	.001 (.993)	.482 (<.001)	-

n = 91 (desertification story groups only). Correlation p-values in brackets.

Table 4. Means, Standard Deviations, and Results of Analyses of Variance (Experiment 2).

Measure	Negative Review (n = 48)	Positive Review (n = 43)
	M (SD)	M (SD)	F(1, 89)	p	d
Transportation	4.40 (1.22)	5.12 (0.88)	10.37	.002	0.67
Number of emotional shifts	10.71 (3.40)	11.19 (2.71)	0.54	.464	0.16
Intensity of emotional shifts	146.19 (55.77)	151.12 (50.28)	0.19	.660	0.09
Cognitive-level attitudes (agriculture)	4.80 (1.44)	5.01 (1.29)	0.56	.458	0.15
Affective-level attitudes (Sahel people)	4.39 (0.98)	4.54 (1.07)	0.50	.480	0.15
Social sharing intentions	4.11 (1.42)	4.61 (1.38)	2.85	.095	0.36

n = 91 (desertification story groups only).

Figure 1. Sequential mediation model for the effect of negative review condition (X) on social sharing intentions (Y) through transportation (M1) and the intensity of emotional shifts (M2).

Note. Results for participants who read the desertification story (n = 91). Unstandardized regression coefficients are reported. Bold paths indicate significant sequential mediation. Non-significant paths are marked by dotted lines. ***p < .001, **p < .01, *p < .05, ⁺p = .063.

Data Availability Statement

The data described in this article are openly available in the Open Science Framework at https://osf.io/879gc.