Digital transformation at Maersk: the never-ending pace of change

Figures & data

Figure 1. Typical information flows for internal shipping (adapted from Gavalas et al., 2022).

Figure 2. Data-driven e-shipping platform (adapted from Gavalas et al., 2022).

Figure 3. Opportunities need to be integrated with the business strategy.

Figure 4. A simplified model of the strategic antecedents of business model change (adapted from Kranz et al., 2016).

Figure 5. Dynamic capabilities (adapted from Teece, 2018).

Gavalas, D., Syriopoulos, T., & Roumpis, E. (2022). Digital adoption and efficiency in the maritime industry. Journal of Shipping and Trade, 7(1), 1–22. https://doi.org/10.1186/s41072-022-00111-y

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