Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing

Figures & data

Table 1. Participant profiles.

Pseudonym	Scope of Work	Overlapping Industry Experience	Additional Background
Abigail	Talent management	Public relations
Belinda	Talent and social media management	Fitness
Cheryl	Influencer relations management	Radio, tourism
Dana	Social media management	Medical, digital marketing
Erin	Influencer relations management	Public relations, marketing, television, radio, industry research	Educator (college level)
Faye	Talent management	Beauty, publishing, education	Educator (college level)
Gale	Influencer relations management	Public relations
Hunter	Influencer relations management	Television
Issa	Influencer relations management	Blogging
Jade	Talent management	Global development, marketing, communications	Brand owner (small)
Keegan	Social media management	Blogging	Previous influencer, content creator, agency founder
Leslie	Social media management	Public relations, retail, education	Educator (college level)
Moira	Talent and social media management	Retail, banking, customer service, beauty and fashion, entertainment
Pat	Influencer relations management	Digital advertising (for children), gaming	Influencer, content creator
Robin	Social media management	Fashion, marketing
Sidney	Social media management	Advertising, fashion, retail, public relations	Previous influencer, content creator, agency founder
Tory	Social media management	Communications, public and media relations
Vincent	Influencer relations management	Digital marketing
William	Social media management	Television, entertainment, writing	Influencer, content creator
Xavier	Social media and marketing management	Fashion, marketing	Influencer, content creator
Zach	Social media management	Entertainment

Figure 1. Theoretical conceptualization. This figure has been designed using icons created and published by Freepik, nangicon, Gajah Mada, and Vectorslab on Flaticon.com.