Revisiting Consumers’ Intention to Use Peer-to-peer Accommodation Services: The Role of Positive Emotional Response from COVID-19 Crisis Response Communication

ABSTRACT

The study revisits the predictors of consumers’ intentions to use peer-to-peer accommodation (P2PA) services and accents the impact of positive emotional responses from COVID-19 crisis response communication efforts adopted by P2PA service providers. An online scenario-based survey was carried out among 265 consumers from the Philippines. The results of the analysis reveal that peer-to-peer accommodation usage intentions remain driven by perceived economic benefits, environmental benefits, and trust while dismissing the desire for social interaction. Emotions elicited from crisis response communication affect consumer psychology and behavior; hence, service providers should aptly communicate crisis response efforts along the route to crisis recovery.

KEYWORDS:

• Peer-to-peer accommodation
• sharing economy
• consumer behavior
• crisis response communication
• emotional response

Acknowledgments

The authors are thankful to the Internal Grant Agency of FaME through Tomas Bata University in Zlin No. IGA/FaME/2021/003 (Consumer behaviour and performance management of firms in a competitive digital world) for financial support to carry out this research and IGA/FaME/2022/007 (An investigation of housing affordability in the regions of the Czech Republic: Implications of income segregation, tourism & short-term rentals and smart cities.

Disclosure statement

The authors declare that they have no known competing financial interests or personal relationships that could have influenced the work reported in this paper.

Additional information

Funding

This work was supported by the Tomas Bata University in Zlin’s Internal Grant Agency Fund (IGA/FaME/2021/003 and IGA/FaME/2022/007).