ABSTRACT
Contemporary society floods industrial cultures with increasing demands at work and at home. Travel, recreation, and tourism professors need to maintain their vitality and enthusiasm for life as role models for others. Educators who have the potential credibility to lead others need to manage their time, balance conflicting pressures from work, take time for leisure and reflection, and keep their minds and bodies in optimum condition. These professionals could serve as role models for a society experiencing a frenetic pace. It may be uncertain, however, if society actually looks to professional educators as role models. Yet, the university faculty role is one of significant purpose and meaning. Deep and satisfying social relationships and mental well-being require continual renewal, and society needs healthy people as role models.