How to Increase Response Rates When Surveying Hospitality Managers for Curriculum-Related Research: Lessons from Past Studies and Interviews with Lodging Professionals

ABSTRACT

Continuous industry input is needed to keep hospitality management curricula current, relevant, and applicable. However, barriers including low response rates are reported when surveying hospitality professionals about competencies and skills essential for success. In response, this study sought to identify successful strategies used by researchers when surveying hospitality managers through mail surveys. Interviews conducted with lodging managers indicated potential strategies for increasing response rates when using online surveys. These strategies are currently absent in the literature. Interview results are presented.

KEYWORDS:

• Increase response rate
• mail survey
• online survey