The Effective Use of Guest Speakers in the Hospitality and Tourism Curriculum

ABSTRACT

It is important for hospitality and tourism programs to maintain good relationships with industry. This happens when industry executives and managers participate in the educational process by speaking to groups of students on campus. This article addresses some of the benefits of having industry speakers on campus, suggests ways to enhance the value of the speaking engagement, and presents a model to ensure a match between the presentation and classroom objectives.

KEYWORDS:

• Curriculum
• education
• executive interaction
• industry
• guest speaker
• teaching