Abstract
In a constantly evolving economy it is crucial to think outside the traditional way and utilize newly emerging methods and technologies available for effective human resource management. One of such cutting edge technologies is Second Life, a computer-based simulated virtual environment that allows global users to travel through the virtual space, meet and interact with people in real time, and leave with an impression that they have visited a parallel world that is interactive and full of opportunities. In the past two years, businesses have started exploring ways in which virtual worlds such as Second Life can be used for interviewing and recruiting people in real life. This study explores the trend of Second Life job fairs and evaluates the employers’ perspective on the advantages and challenges of using it for Human Resource recruitment. Several crucial questions were asked from the top executives of businesses that have conducted job fairs in Second Life to understand the concept of virtual recruiting. The findings provide a better understanding of virtual job fairs from the perspective of recruiters.