A Literature Review Covering 20 Years of Research on Marketing Library Resources to Distance Learners

Abstract

The literature on marketing library resources to distance students reaches back to at least the mid-1980s based on a simple EBSCOHost search across over 40 different databases. Authors of this study sought to develop a comprehensive understanding of what our colleagues have learned via research about this critical topic. Because the Web, as we know it, first materialized in the mid-1990s with the advent of Netscape Navigator, we chose to limit our research to two decades. According to Thorpe and Holt (2018), the systematic literature review helps researchers make sense of large volumes of information and allows for the translation and synthesizing academic research so that it can be utilized in policy or practical contexts (Para. 7). The current researchers considered this an ideal approach as we aim to develop a clear and comprehensive picture of the research on marketing library resources to distance populations.

Keywords:

• Library
• systematic literature review
• distance learners
• distance students
• marketing
• research