What a Friend We Have in Facebook: Norwegian Christian Churches’ Use of Social Media

Figures & data

Table 1. How often does the church publish content on the following social media channels?

	Facebook	Instagram	Snapchat	Twitter	Other
Daily	3.0%	0.5%			1.6%
Several times per week	33.3%	4.2%	0.5%	0.2%	6.4%
Weekly	35.5%	6.3%	1.9%	0.9%	16.7%
Twice or thrice per month	12.2%	5.7%	1.9%	0.5%	7.0%
Monthly	3.1%	2.1%	1.9%	0.2%	3.3%
At least twice per six months	3.0%	1.2%	1.6%	1.6%	3.5%
More rarely or never	9.9%	80.0%	92.2%	96.7%	61.5%
Total (N = 574)	100.0%	100.0%	100.0%	100.1%	100.0%

Table 2. How often does the church publish content on the following platforms?

	YouTube	Vimeo	Other video	Blog
Several times per week	0.4%		0.2%
Weekly	0.9%	0.5%	1.8%	1.2%
Twice or thrice per month	2.3%	0.4%	1.2%	1.2%
Monthly	2.7%	1.1%	1.1%	1.2%
At least twice per six months	6.9%	2.1%	3.0%	2.0%
More rarely or never	86.9%	95.9%	92.7%	94.3%
Total (N = 566)	100.0%	100.0%	100.0%	100.0%

Table 3. To what extent do you agree to this statement: “Social media is important for building the church’s brand or reputation in the community”

	Congregations outside the Church of Norway	Congregations within the Church of Norway	Total
Completely agree	32.4%	43.9%	38. 0%
Partially agree	44.5%	38.7%	41.7%
Partially disagree	9.6%	8.1%	8.9%
Completely disagree	5.0%	1.1%	3.1%
Do not know/not relevant	8.5%	8.1%	8.3%
Total (N = 552)	100.0%	100.0%	100.0%