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ABSTRACT
Brazilian telenovelas are the number one locally produced and consumed program in the country and the majority of Brazilians still watch their beloved shows “on TV.” In fact Brazilians spend on average a total of 4 hours and 31 daily minutes in front of to the set. Thus, Internet use is not leading to the abandonment of the television screen, but instead, we see a process of transmediation. Technological advances have also changed the way narratives are told, with increased reliance not just on web content but also on high investment on production and post-production. This article examines two recent TV Globo telenovelas that have changed the traditional genre’s production and reception in their use of technology, in order to shed a light on the program’s lingering popularity and their efforts at staying relevant. The telenovelas discussed are: Cheias de Charme (CDC, 2012) and Deus Salve o Rei (DSOR, 2018).
Notes
1. Ibope was established in 1942 and has been the official ratings system – the deciding factor over the life or death of telenovela characters and of the program itself in Brazil since the 1980s. It is not only the industry’s go to measure, but it is also a popular slang, an expression used in daily conversations to express a person’s popularity (Joyce, Citation2013, p. 59).
2. Obitel is comprised of a network of researchers from 12 countries in the Ibero-American regions of – Argentina, Brazil, Chile, Colombia, Ecuador, Spain, United States, Mexico, Peru, Portugal, Uruguay and Venezuela.
3. One IBOPE point is equivalent to one percent of all televisions in a region.
Additional information
Notes on contributors
Samantha Nogueira Joyce
Samantha Nogueira Joyce is Associate Professor of Global Communication at Saint Mary’s College of California. She studies media history, theory, and criticism with concentrations in cultural studies, critical theory, Latin American and Brazilian Media and CulturalStudies. Her research covers a range of contemporary as well as historical topics in order to understand the many ways in which people’s identities are constituted by and through the media, especially television. In addition to her bookBrazilian Telenovelas and the Myth of Racial Democracy, her research has appeared on International Journal of Communication, Brazilian Journalism Research, and in books such as Television Antiheroines: Women behaving badly in crime and prison drama, World entertainment media.