How Do the Tourists’ Behavioral Intentions Influenced by Their Perceived Food Authenticity: A Case of Delhi

ABSTRACT

This study intends to explore how the perceived food authenticity and extent of food modification influences the inclusive perceived experiences of the tourist in Delhi. It will also discover how these physiognomies affect their behavioral intentions (re-visit and word of mouth). Data collection was done from 279 foreign tourists using diverse scales to determine their inclusive perceived experience, cultural food difference, authenticity perception and ability to adapt. Findings revealed that the inclusive perceived experiences are positively affected by the perceived cultural difference and food authenticity. Degree of street food modification also resulted in low food authenticity.

KEYWORDS:

• Food authenticity
• behavioral intentions
• inbound foreign tourist
• Delhi
• cultural difference