“Racist Propaganda”: discursive Negotiations on YouTube of Perceived Anti-White Racism in South Korea

ABSTRACT

This article analyzes YouTube comments about a Munhwa Broadcasting Company report that White “expatriates” in South Korea called xenophobic and racist. The research is important because there is a paucity of scholarship on White discourse outside the West and because there is limited work on YouTube as a space to articulate and negotiate discourses about racism. This is despite the increasingly complex flows of people and discourse around the globe. In this article, I argue that YouTube acted as a site of ideological negotiation in which Orientalist discourses were advanced under the cover of color-blind racism. Many of the YouTube comments framed Korea as xenophobic and racist, and even for self-identified White commenters sympathetic to the report, they did not challenge the construction of Korea as racist or the normative belief in postracism.