The CAT (Casino Tourism) and the MICE (Meetings, Incentives, Conventions, Exhibitions): Key Development Considerations for the Convention and Exhibition Industry in Macao

Figures & data

Figure 1 Influencing Factors on Convention Destination Selection.

TABLE 1 Forecast of Macao Travel Statistics and Casino Revenue: 2005–2012

	Predicted Total	Percentage of	Overnight	Average	Projected
	Visitor Arrivals	Visitors Staying	Guests	Length of	Casino Revenue
Year	(millions)	Overnight	(millions)	Stay (days)	(US$million)
2005	18,711.2	23.7	4,434.6	1.25	5,755.2
2006	21,039.1	27.8	5,838.6	1.29	6,771.5
	21,998.1 ^a	21.3 ^a	4,680.9 ^a	1.21 ^a	7,077.9 ^b
2007	24,046.1	31.8	7,637.4	1.54	8,552.0
	26,993.0 ^a	21.3 ^a	5,739.7 ^a	1.36 ^a	10,377.8 ^b
2008	27,583.6	35.5	9,800.0	1.69	10,650.4
2009	29,873.6	37.9	11,311.1	1.95	12,839.5
2010	31,636.5	37.9	11,993.9	1.95	13,877.5
2011	33,192.7	38.0	12,599. 9	1.95	14,860.3
2012	34,831.2	38.0	13,238.5	1.95	15,915.2
Source: Mellen and Okada (2005).

TABLE 2 Macao Hotel Room and Occupancy Rates

Year	Total Number of Rooms	Occupancy Rates
1995	8,479	60.05
2000	9,201	57.57
2001	9,030	60.66
2002	8,954	67.13
2003	9,185	64.27
2004	9,168	75.55
2005	10,832	70.93
2006	12,978	72.23
2007	16,148	77.19
Source: Macao Statistics and Census Service (2008a).

TABLE 3 2007–2008 Gaming Results: Market Share Per Operator

Casino Operator	Jan 2007	Jan 2008
SJM	46%	30%
Las Vegas Sands	20	21
Galaxy	20	10
Wynn	13	17
Melco/PBL	1	16
MGM	Not opened	7
Total	100%	100%
Source: Macau Business (2008b).

Mellen , S. R. and Okada , S. S. 2005 . “ Forecasting market-wide gaming revenue (win) for the Macau Special Administrative Region ” . In HVS International San Francisco, CA

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