“We are Rosas”: a case study on how identity matters in local food groups

Figures & data

Table 1. Overview of interviewees.

Name	Involvement	Responsibilities	Motivation for involvement
Maria	– Several years – Very high engagement	Facilitating communication and coordination for the entire group	Engagement in voluntary activities; engagement for sustainable consumption
Sabrina	– Several years – Involved but not very active	Involved in ongoing activities of the entire group	Own sustainable lifestyle; enabling local collective sustainable consumption
Philip	– Several years – Very high engagement in the past	Coordinating roles and diverse tasks, now mostly consumer	Collaboratively generating sustainable consumption options by sourcing and promoting local sustainable products
Fiona	– Several years – High engagement	Involved in ongoing activities of the entire group, as well as the ordering group	Access to cheap, sustainable produce; similar values with other members; social contacts; actively contributing to positive change
Peter	– Several years – Very high engagement	Different coordination roles, as well as head of ordering group	Be part of environmental movement; support local food; actively contribute to initiative work
Lara	– Several years – High engagement	Involved in ongoing activities of the entire group, as well as the group for hygiene products	Actively enabling sustainable consumption; enabling a minimalistic and sustainable lifestyle for herself; social contacts
Karen	– New member – High engagement	Involved in ongoing activities of the entire group, as well as the group for hygiene products	Access to plastic-free and sustainable food; enabling a sustainable lifestyle

Figure 1. Identity dynamics and outcomes.

Figure 2. Identities and their dynamics at Rosa.