Fast fashion consumption and its environmental impact: a literature review

Figures & data

Table 1. Keywords for keyword search.

Section	Keywords
A	Consumer behavior; fashion; fast fashion; apparel; garment; and clothing.
B	Environmental impact; pollution; and unsustainable.

Figure 1. PRISMA methodology used for the systematic review of literature.

Figure 2. Dynamic trends in publications (2012–2023) and key publishing platforms.

Figure 3. Cluster visualization of authors in the fast fashion and environmental impact field.

Table 2. Compilation of the top 10 authors, ranked by the number of publications.

Rank	Author	Document	Citation	Institutions	Country
1	Sonali Diddi	4	136	Colorado State University	United States
2	Greg Peters	3	521	Chalmers University of Technology	Sweden
3	Kirsi Niinimäki	2	430	Aalto University	Finland
4	Chunmin Lang	2	140	Louisiana State University	United States
5	Brittany Bloodhart	2	100	Colorado State University	United States
6	Ruoh-Nan Yan	2	100	Colorado State University	United States
7	Taylor Brydges	2	93	University of Technology Sydney	Australia
8	Felix Piontek	2	18	Ulm University	Germany
9	Eri Amasawa	2	12	University of Tokyo	Japan
10	Koji Kimita	2	12	Tokyo Metropolitan University	Japan

Table 3. Most active journals in the field between 2012 and 2023.

Journals	Number of articles published
Journal of Cleaner Production	12
Fashion and Textiles	10
Journal of Fashion Marketing and Management	7
Sustainable Production and Consumption	6
Cleaner and Responsible Consumption	5
Journal of Retailing and Consumer Services	5
Cleaner Environmental Systems	3
Ecological Economics	3
International Journal of Retail and Distribution Management	3
Procedia CIRP	3
Sage Open	3
Science of the Total Environment	3
Asia Pacific Management Review	2
Journal of Business Research	2
Sustainability: Science, Practice and Policy	2
Textiles and Clothing Sustainability	2
Young Consumers	2
Other journals with a publication	46
Total	119

Figure 4. Document co-citation network.

Table 4. Top ten highly cited documents on fast fashion consumption and environmental impact between 2012 and 2021.

Co-citation frequency	Author	Title	Source
549	Yadav and Pathak (2017)	Determinants of Consumers’ Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior	Ecological Economics
420	Niinimäki et al. (2020)	The Environmental Price of Fast Fashion	Nature Reviews Earth and Environment
315	Henry et al. (2019)	Microfibres from Apparel and Home Textiles: Prospects for Including Microplastics in Environmental Sustainability Assessment	Science of the Total Environment
243	Bocken and Short (2016)	Toward a Sufficiency-Driven Business Model: Experiences and Opportunities	Environmental Innovation and Societal Transitions
144	Jacobs et al. (2018)	Green Thinking but Thoughtless Buying? An Empirical Extension of the Value-Attitude-Behavior Hierarchy in Sustainable Clothing	Journal of Cleaner Production
143	Rausch and Kopplin (2021)	Bridge the Gap: Consumers’ Purchase Intention and Behavior Regarding Sustainable Clothing	Journal of Cleaner Production
132	Lang and Armstrong (2018)	Collaborative Consumption: the Influence of Fashion Leadership, Need for Uniqueness, and Materialism on Female Consumers’ Adoption of Clothing Renting and Swapping	Sustainable Production and Consumption
129	Dhir et al. (2021)	Why Do Retail Consumers Buy Green Apparel? A Knowledge-Attitude-Behavior-Context Perspective	Journal of Retailing and Consumer Services
128	Chan and Wong (2012)	The Consumption Side of Sustainable Fashion Supply Chain: Understanding Fashion Consumer Eco-Fashion Consumption Decision	Journal of Fashion Marketing and Management
111	Joshi and Rahman (2019)	Consumers’ Sustainable Purchase Behavior: Modeling the Impact of Psychological Factors	Ecological Economics

Figure 5. Network-visualization map of keywords.

Table 5. Top keywords and frequencies for fast fashion and environmental impact.

Rank	Keyword	Rank	Keyword
1	Fashion rental/fashion rental business model	40	Brand/retail apparel brand/fast fashion brand
2	Consumer behavior/consumer behavior	41	Millennial shopper/Generation Y/Generation Y luxury fashion good/Gen Y consumer
3	Sustainable clothing/sustainable collection/sustainable fashion/ecofashion	42	Sustainable consumption/green consumer behavior/pro-environmental behavior/ethical consumption/eco-fashion consumption decision
4	Clothing/garment textile/fashion apparel	43	Environmental sustainability/environmental concern
5	Fast fashion consumer/fast fashion purchase/ fashion consumer	44	Company/sustainable business/textile firm
6	Low quality/low quality product	45	Concern/ethical concern
7	Post-purchase/post-consumer textile/post purchase behavior	46	Uniqueness/uniqueness duration/unique product
8	Fast fashion environment/fast fashion retailer/fast fashion industry	47	Consumer value/personal value/sustainable value
9	Online purchase behavior	48	Sustainable fashion-avoidance behavior
10	Positive attitude	49	Structural model
11	Low price/price	50	Moderator
12	Communication	51	Price-premium level
13	Fashion involvement	52	Opportunity
14	Fashion consciousness	53	Participant/participation
15	Driver	54	Person
16	Valuable insight	55	Digital platform
17	Consequence	56	Extended producer responsibility policy
18	Interest	57	Corporate legitimacy
19	Attention	58	Brand uniqueness
20	COVID pandemic	59	Pressure
21	Psychological entitlement	60	Recycling
22	Challenge	61	Performance
23	Variance	62	Financial performance
24	Product return	63	Risk
25	Duration	64	Animal welfare
26	Circular economy	65	Use
27	Choice	66	Human health
28	Disposal	67	Satisfaction
29	Materialism	68	Potential solution
30	Microplastic	69	Triple Bottom Line sustainability
31	Fashion-clothing involvement	70	Worker
32	Natural environment	71	Sustainable transition/transition
33	Scarcity	72	Vanity
34	Lifestyle practice/life	73	Social marketer
35	Main source	74	Sale
36	Business stewardship	75	Corporate social responsibility
37	Self-identity	76	Theory of reasoned action
38	Managerial implication	77	Importance
39	Individual

Table 6. Top fifteen keywords and their frequencies in the context of fast fashion and environmental impact.

Rank	Keyword	Frequency
1	Consumer	122
2	Value	63
3	Product	46
4	Impact	36
5	Attitude	34
6	Clothing	33
7	Fashion	28
8	Sustainability	25
9	Company	24
10	Fashion industry	23
11	Influence	20
12	Fast fashion	18
13	Materialism	18
14	Uniqueness	16
15	Quality	15

Figure 6. Emerging keywords in recent years.

Figure 7. Knowledge domain clusters.

Table 7. Documents grouped by research topics.

Research Topic	Citations
Consumer behavior related to the concepts of ecology, fast fashion, ethics, green practices, and sustainability.	Lang and Wei (2019); Amaral and Spers (2022); Dangelico et al. (2022); Rausch and Kopplin (2021); Diddi et al. (2019); Razzaq et al. (2018); Chan and Wong (2012); Yadav and Pathak (2017); Joshi and Rahman (2019); Sung and Woo (2019); Thi Tuyet Mai (2019); Ghani et al. (2020); Nam et al. (2017); Kim et al. (2021); Leal Filho et al. (2022); Deschamps et al. (2016); Acquaye et al. (2023); Mellander and Petersson (2021); Talaat (2022); Liu and Koivula (2023); Vladimirova et al. (2022); Muposhi and Chuchu (2022); Ong et al. (2021); Bilińska-Reformat and Dewalska-Opitek (2021); Adeola et al. (2021); Yan et al. (2021); Liu et al. (2020); Sun et al. (2020); Stringer et al. (2020); Joanes et al. (2020); Su and Chang (2018); Valaei and Nikhashemi (2017); Cook and Yurchisin (2017); Park and Kim (2016); Joung (2014); Tajuddin et al. (2014); Lee et al. (2015); Johnstone and Lindh (2022); Lertwannawit and Mandhachitara (2012); Badgaiyan and Verma (2014); Mrad and Cui (2020); Calderón Urbina et al. (2021); van den Berge et al. (2021); Willett et al. (2022); de Moor et al. (2021); Nittala and Moturu (2023); Kim et al. (2014).
Business models that integrate concepts such as circularity, collaboration, and sufficiency.	Heggelund et al. (2023); Rognoli et al. (2022); Buchel et al. (2022); Garcia-Ortega et al. (2023); Karaosman and Marshall (2023); Brydges (2021); Amasawa et al. (2023); Wren (2022); Jain et al. (2021); Bukhari et al. (2018); Peters et al. (2019); Vehmas et al. (2018); Bocken and Short (2016); Lang and Armstrong (2018); Caspersen and Navrud (2021); Holtström et al. (2019); Bauwens et al. (2020); Ostermann et al. (2021); Barros et al. (2021); Dragomir and Dumitru (2022); Wilson (2015); Arrigo (2022); Vasques et al. (2017); Piontek et al. (2020); Valor et al. (2022).
Assessment of the environmental impacts of various textile fibers, including wool, cotton, and synthetic fibers.	Horn et al. (2023); Wiedemann et al. (2023); Millward-Hopkins et al. (2023); Grünzner et al. (2023); Gaylarde et al. (2021); Zhao et al. (2021); Palacios-Mateo et al. (2021); Peters et al. (2021); Stone et al. (2020); Niinimäki et al. (2020); Garcia et al. (2019); Piontek et al. (2019); Henry et al. (2019); Wang et al. (2015); Martin and Herlaar, (2021); Wai Yee et al. (2016).
Luxury fashion consumption behavior.	Zhang and Kim (2013); Giovannini et al. (2015); Soh et al. (2017); Mundel et al. (2021); Bindi et al. (2023).
Corporate social responsibility.	Miotto and Youn (2020); Gaskill-Fox et al. (2014); Calza et al. (2023); Mickelsson et al. (2023); Diddi and Niehm (2017). Miotto and Youn (2020); Gaskill-Fox et al. (2014); Calza et al. (2023); Mickelsson et al. (2023); Diddi and Niehm (2017).
Marketing as a strategy for sustainable consumption.	Jacobson and Harrison (2022); Gossen and Kropfeld (2022); Christie and Venter de Villiers (2023).
Explorations of the fashion business and its problems.	Roberts et al. (2023); Mehrjoo and Pasek (2014); Boström and Micheletti (2016); Cooper and Claxton (2022); Ali et al. (2020); Perera and Ratnayake (2019); Adamkiewicz et al. (2022); Bocken and Short (2021); Greco and De Cock (2021); Roberts et al. (2023).

Table 8. Knowledge roadmap on fast fashion and its environmental impact.

	Knowledge Roadmap on Fast Fashion and Its Environmental Impact
Critical Points	Behavior of sustainable consumption; environmental impact of the fashion industry.
Knowledge Domain	Cluster 1, Consumer Behavior; Cluster 2, Personal Values; Cluster 3, Product.
Knowledge Framework	Consumer Behavior	Consumer-Behavior Patterns	Business Model	Product Characteristics	Environmental Impact Determinants	Companies
Knowledge base	Sustainable consumer Sustainable fashion purchasing behavior Eco-friendly consumer Ethical consumer Online shopping behavior Fast fashion consumer Fashion enthusiast Post-purchase behavior Impulsebuying behavior	Positive attitude Valuable knowledge Environmental concern Psychological right Practical lifestyle Sustainable clothing Sustainable collection Sustainable fashion Eco-fashion consumption decision Satisfaction Engagement Sustainable value Ethical concern Social pressure Choice Generations Y and Z Fashion Awareness Consequence Self-Identity Individuality Interest Brand uniqueness Fast fashion brand Materialism Opportunity Post-purchase Uniqueness Consumer value Personal value Vanity Involvement in fashion purchase	Fashion rental business model Circular economy Digital platform Collaborative economy Linear business model	Ecological materials Recycling Low product quality Low price Product returns Lifespan Markup level Uniqueness Fast fashion retailers Retail-clothing brand Usage Disposal	Animal welfare Natural environment Human health Scarcity Microplastics Post-consumer textiles Wastewater Textile waste	Sustainable business Business management Corporate involvement Triple bottom line Corporate legitimacy Extended producer responsibility policy Potential solution Financial outcomes Sustainable transition Corporate social responsibility Risk Challenge

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