439
Views
12
CrossRef citations to date
0
Altmetric
Articles

The Investor Communication Strategies of Newspaper Corporations: A Computerized Content Analysis

&
Pages 196-214 | Published online: 17 Jun 2014
 

Abstract

The decline in readership and revenues from traditional newspaper business around the globe requires newspaper-owning corporations to find solutions to this problem while simultaneously communicating their vision for future growth to investors. This study investigates the narrative strategies used by newspaper corporations through a computerized content analysis of financial news releases. The results of the study indicate that the newspaper owners sound more certain in their communications with investors than expected by the normal range. In addition, some variations of the individual strategies showed unnecessary increases in language complexity and embellishment, which creates language that slows down the flow of information and de-emphasizes the actual actions performed by the management.

ACKNOWLEDGMENTS

The authors would like to thank John Kraft, Ph.D., Dean and Professor, Warrington College of Business Administration, University of Florida, for his comments on the earlier version of this manuscript.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 227.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.