Figures & data
Figure 1. Research context characteristics for the overall sample of articles/papers in the study (n = 104).
![Figure 1. Research context characteristics for the overall sample of articles/papers in the study (n = 104).](/cms/asset/3b6cc244-e3c3-4663-acaa-7bb24155e8d0/hstc_a_1510405_f0001_b.gif)
Figure 2. The volume of instances of research-based advice (Ntotal = 157) per identified lesson during the period 2011–2017 (October).
![Figure 2. The volume of instances of research-based advice (Ntotal = 157) per identified lesson during the period 2011–2017 (October).](/cms/asset/a7621a4d-0e33-48d6-8b28-99f1100465e6/hstc_a_1510405_f0002_oc.jpg)
Figure 3. Effective social media crisis communication is about using the potential for dialogue and choosing the right message, source and timing. Summary and example of qualitative and quantitative descriptive data.
![Figure 3. Effective social media crisis communication is about using the potential for dialogue and choosing the right message, source and timing. Summary and example of qualitative and quantitative descriptive data.](/cms/asset/6803acca-973b-40ca-a340-b29a6f9c8b10/hstc_a_1510405_f0003_b.gif)
Figure 4. Effective social media crisis communication is about being prepared, understanding social media logic, and making friends before you need them. Summary and example of qualitative and quantitative descriptive data.
![Figure 4. Effective social media crisis communication is about being prepared, understanding social media logic, and making friends before you need them. Summary and example of qualitative and quantitative descriptive data.](/cms/asset/4e3b1214-e80c-4005-9cd5-ed8cbdabfa3b/hstc_a_1510405_f0004_b.gif)
Figure 5. Effective social media crisis communication is about using social media for monitoring. Summary and example of qualitative and quantitative descriptive data.
![Figure 5. Effective social media crisis communication is about using social media for monitoring. Summary and example of qualitative and quantitative descriptive data.](/cms/asset/743497ce-cedf-4f07-b25e-7bd9bcc22d34/hstc_a_1510405_f0005_b.gif)
Figure 6. Effective social media crisis communication is still about prioritizing traditional media. Summary and example of qualitative and quantitative descriptive data.
![Figure 6. Effective social media crisis communication is still about prioritizing traditional media. Summary and example of qualitative and quantitative descriptive data.](/cms/asset/1267790a-3395-4ac3-8410-89379d84ed2e/hstc_a_1510405_f0006_b.gif)
Figure 7. Effective social media crisis communication is just about using social media. Summary and example of qualitative and quantitative descriptive data.
![Figure 7. Effective social media crisis communication is just about using social media. Summary and example of qualitative and quantitative descriptive data.](/cms/asset/f15a85af-e391-4ac1-bf4d-4d1b2649e127/hstc_a_1510405_f0007_b.gif)