Communication Planning: Agility is a Game Changer in Strategy Development

Figures & data

Figure 1. Aspects of evaluation (van Ruler, 2015)

Figure 2. The eight Building blocks of the Communication Strategy Framework (van Ruler, 2020)

Van Ruler, B. (2015). Agile public relations planning: The reflective communication scrum. Public Relations Review, 41(2), 187–194. https://doi.org/10.1016/j.pubrev.2014.11.008

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Van Ruler, B. (2020). Handboek communicatiestrategie, agile methode voor strategieontwikkeling [Handbook Communication Strategy, agile method for strategy development]. Amsterdam.

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