Figures & data
Figure 1. The macro-level and micro-level argumentation of the crowdfunding pitch.
Table 1. An example of macro-level argumentation in a crowdfunding pitch: Suvie
Table 2. Crowdfunding campaigns included in the corpus
Figure 2. Coding scheme of the ‘outcome’ layer.
Figure 3. Coding Scheme of the 'macro-theme' layer.
Table 3. Coding scheme for macro-theme layer
Table 4. Explanations and examples for layer ethos
Table 5. Explanations and examples for layer pathos
Table 6. Explanations and examples for layer logos
Table 7. Macro-themes