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International Journal of Strategic Communication Volume 16, 2022 - Issue 2: Start-up and Entrepreneurial Communication
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Research Article

Narrative Start-up Identity Construction as Strategic Communication

Sanna Ala-Kortesmaaa Unit of Communication Sciences, University of Tampere, Tampere, FinlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4896-4816
ORCID Icon,
Tomi Laapottib Department of Language and Communication Studies, University of Jyväskylä, Jyväskylä, Finland
&
Leena Mikkolaa Unit of Communication Sciences, University of Tampere, Tampere, Finland
Pages 222-238 | Published online: 29 Mar 2022

Figures & data

Figure 1. Main, supportive, and subnarratives in Naava's tweets and blog posts.

Figure 1. Main, supportive, and subnarratives in Naava's tweets and blog posts.

Figure 2. Naava's external organizational identity.

Figure 2. Naava's external organizational identity.
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