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ARTICLES

The Meme’s-Eye View of Strategic Communication: A Case Study of Social Movements from a Memetic Perspective

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Figures & data

Figure 1. Demonstrators in Magdeburg using the Wir sind das Volk (We are the people) to demand that Chancellor Schröder end the Hartz-IV reforms (Source: Der Spiegel, 10.08.2004).

Figure 1. Demonstrators in Magdeburg using the Wir sind das Volk (We are the people) to demand that Chancellor Schröder end the Hartz-IV reforms (Source: Der Spiegel, 10.08.2004).

Figure 2. Wir sind das Volk has crossed borders. Again recontextualized, during protests against COVID-restrictions in Vienna, Austria. (Source: Der Standard, 21.11.2021).

Figure 2. Wir sind das Volk has crossed borders. Again recontextualized, during protests against COVID-restrictions in Vienna, Austria. (Source: Der Standard, 21.11.2021).

Figure 3. Google Trends search of Wir sind das Volk (We are the People) from 2004 to 2022.

Figure 3. Google Trends search of Wir sind das Volk (We are the People) from 2004 to 2022.

Figure 4. A rally in Keene, New Hampshire, with a protester holding up a sign bearing the QAnon-related hashtag #Saveourchildren. (Source: New York Times, 28.09.2020).

Figure 4. A rally in Keene, New Hampshire, with a protester holding up a sign bearing the QAnon-related hashtag #Saveourchildren. (Source: New York Times, 28.09.2020).

Figure 5. QAnon demonstrators with signs reproducing the claims of ritualized sexual abuse that were common during the Satanic Panic of 1980-1990. (Source: WYSO/BBC World Service, 19.05.2021).

Figure 5. QAnon demonstrators with signs reproducing the claims of ritualized sexual abuse that were common during the Satanic Panic of 1980-1990. (Source: WYSO/BBC World Service, 19.05.2021).

Figure 6. Google Trends comparative search of ‘Save the children’ and ‘wwg1wga’, or ‘where we go one, we go all’, a slogan associated with QAnon.

Figure 6. Google Trends comparative search of ‘Save the children’ and ‘wwg1wga’, or ‘where we go one, we go all’, a slogan associated with QAnon.

Figure 7. Wir sind das Volk (We are the people) offical postage stamp 1990. (Source: Wikimedia, 30.06.2006).

Figure 7. Wir sind das Volk (We are the people) offical postage stamp 1990. (Source: Wikimedia, 30.06.2006).