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International Journal of Strategic Communication Volume 18, 2024 - Issue 3
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Research Article

Using a Digital Internal Communication Strategy for Digital Capability Development

Lucia Wuerscha School of Business, Charles Sturt University, Bathurst, Australia
,
Alain Nehera School of Business, Charles Sturt University, Bathurst, AustraliaCorrespondence[email protected]
,
Jane F. Maleyb School of Business, Sabanci University, Tuzla – Istanbul, Turkey
&
Marc K. Peterc School of Business, University of Applied Sciences and Arts Northwestern Switzerland, Olten, Switzerland
Pages 167-188 | Published online: 24 Mar 2024

Figures & data

Figure 1. Map of developing digital capabilities using a holistic strategic DIC approach.

Figure 1. Map of developing digital capabilities using a holistic strategic DIC approach.
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