iPhones for friends, refrigerators for family: How products prime social networks

Figures & data

TABLE 1 List of products used in Studies 1–3

Family products	Apron, baby seat, bedding, cat bed, detergent, diaper, movie, paper towel, pots and pans, refrigerator, soap, sofa, towel, trash bag, vacuum cleaner
Friend products	Back pack, baseball glove, board games, instant messenger, chips, college apparel, frisbee, game console, headphones, MP3 player, online social networks, online radios, popcorn, sneakers, soft drink
Work products	Briefcase, calculator, computer desk, desk clock, file storage, hanging file, office chair, pager, pen, pencil organizer, printer, stapler, sticky note, USB drive, water cooler

Figure 1. Percentage of network members listed by condition (Study 1).

TABLE 2 Reaction times (ms) for network members listed by priming condition (Study 2)

		Family	Friend	Work	Control
Network members listed	Family	2624 (1206)	3362 (1382)	2953 (905)	3304 (1842)
	Friend	3682 (1739)	2466 (1154)	3435 (1771)	3304 (1842)
	Coworker	4857 (2991)	5645 (0)	2208 (1750)	4306 (1000)
	Other	3103 (1162)	3066 (1224)	2949 (1976)	3134 (1978)

Figure 2. Venn diagrams used in Study 3 for measuring network closeness.

Figure 3. Percentage of network members listed for forwarding ads (Study 3).