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Social Influence Volume 10, 2015 - Issue 1
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Be yourself, image is nothing: bias correction when viewing ads in sequence

Yi-Wen ChienSchool of Management, National Taiwan University, Taipei, TaiwanCorrespondence[email protected]
&
Chung-Chiang HsiaoCollege of Management, National Taiwan Normal University, Taipei, Taiwan
Pages 19-30 | Received 12 Nov 2013, Accepted 30 Jan 2014, Published online: 04 Mar 2014

Figures & data

Figure 1 Target attitudes as a function of tagline and motivation in Experiment 1.
Figure 1 Target attitudes as a function of tagline and motivation in Experiment 1.
Figure 2 Target attitudes as a function of celebrity exposure frequency and motivation in Experiment 2.
Figure 2 Target attitudes as a function of celebrity exposure frequency and motivation in Experiment 2.

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Related Research Data

Rebound effects in persuasion: considering potential ironic effects of suppression and correction / Efectos rebote en la persuasión: una consideración de los posibles efectos irónicos de la supresión y la corrección
Source: Informa UK Limited
Setting aside mood-biased thoughts and judgements: theory-based bias correction / Apartar las opiniones y los pensamientos sesgados por el estado de ánimo: la corrección del sesgo basada en teoría
Source: Informa UK Limited

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