Social norms versus social motives: the effects of social influence and motivation to control prejudiced reactions on the expression of prejudice

Figures & data

Table 1 Summary of hierarchical regression analysis for variables predicting conformity.

	Step 1			Step 2
Variable	B	SE	β	B	SE	β
Political position (PP)	0.100	0.010	0.471^*^*^*	0.090	0.014	0.424^*^*^*
Normative pressure (NP)	0.062	0.028	0.097^*	0.062	0.028	0.097^*
MCPR	0.113	0.026	0.199^*^*^*	0.124	0.036	0.218^*^*
PP × NP				0.027	0.019	0.089
PP × MCPR				0.047	0.014	0.147^*^*
NP × MCPR				0.025	0.051	0.032

^*p < .05; ^**p < .005;^***p < .001.

Note: NP was coded 0 = nonunanimous (one confederate dissenter out of four) vs. 1 = unanimous (all four confederates opposing participant). PP was scored such that higher scores indicated opposition to gay rights. R² = .23 for Step 1; ρR² = .03 for Step 2; [F(3, 396) = 5.148, p = .002, R² = .26].

Figure 1 Interaction of political position and MCPR on Conformity.Note: On the Y axis, scores represent an average proportion of conformity. Higher scores represent greater proportions of conformity.

Figure 2 Interaction of political position and MCPR on attitude change.Note: On the Y axis, scores could range from − 6 to 6. A negative Direction of Attitude Change score represents an increase in anti-gay rights attitudes from the PPI to the postdiscussion. A positive Direction of Attitude Change score represented change from being anti-gay rights on the PPI to being pro-gay rights postdiscussion. A Direction of Attitude Change score of 0 represents no change in gay rights attitudes from PPI to postdiscussion.

Table 2 Hierarchical regression analysis for variables predicting attitude change.

	Step 1			Step 2
Variable	B	SE	β	B	SE	β
Political position (PP)	0.528	0.045	0.513^*^*^*	0.447	0.065	0.435^*^*^*
Normative pressure (NP)	0.163	0.133	0.053	0.168	0.132	0.054
MCPR	− 0.044	0.121	− 0.016	− 0.189	0.170	− 0.069
PP × NP				0.176	0.090	0.121^†
PP × MCPR				0.148	0.068	0.095^*
NP × MCPR				0.278	0.244	0.070

^†p < .07; ^*p < .05; ^***p < .001.

Note: NP was coded 0 = nonunanimous (one confederate dissenter out of four) vs. 1 = unanimous (all four confederates opposing participant). PP was scored such that higher scores indicated opposition to gay rights. R² = .27 for Step 1; ρR² = .02 for Step 2; [F(3, 392) = 26.496, p = .004, R² = .29]; Step 3 was not a significant addition to the model, and was thus deleted [F(1, 391) = 0.38 p = .538].