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Social Influence Volume 18, 2023 - Issue 1

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Research Article

The effectiveness of social norm information in stimulating financial help-seeking behavior: A field experiment

Felix Uhla Communication and Media, The Behavioural Science Institute, The Radboud University, Nijmegen, The NetherlandsCorrespondence[email protected]

Saar Mollenb The Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands;c The Behavioral Science Institute, Radboud University, Nijmegen, The Netherlands

https://orcid.org/0000-0001-8383-4999

Marieke L. Fransena Communication and Media, The Behavioural Science Institute, The Radboud University, Nijmegen, The Netherlands

Article: 2196440 | Received 18 Jul 2022, Accepted 22 Mar 2023, Published online: 05 Apr 2023

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https://doi.org/10.1080/15534510.2023.2196440
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Table 1. Percentage of customers who think that others will seek contact for financial help in the future.

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Data availability statement

The data that support the findings of this study are available from the corresponding author, F.Uhl, upon reasonable request.

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