Informational Asymmetry in the Brazilian Orange Juice Market

Figures & data

TABLE 1 Profile of the Interviewed Participants

Age, years old		Education		Gender
16–25	58%	1st grade	5%	Female	58%
26–35	25%	2nd grade	22%	Male	42%
36–45	12%	Graduation	48%
46–55	5%	Post-graduation	25%

FIGURE 1 Frequency of orange juice consumption.

FIGURE 2 Main reasons for the consumption of orange juice.

FIGURE 3 Main factors for purchasing a specific brand of orange juice.

FIGURE 4 Consumer perception of juices.

TABLE 2 Values Declared as “Zero” or “Do Not Contain” When the Nutrients Are in Non Significant Amounts (ANVISA, 2005)

Energetic value/nutrient	Non significant amount per portion (g or mL)
Energetic valor	Less or equal to 4 kcal/less 17 kj
Carbohydrate	Less or equal to 0.5 g
Proteins	Less or equal to 0.5 g
Total fats	Less or equal to 0.5 g
Saturated fats	Less or equal to 0.2 g
Trans fats	Less or equal to 0.2 g
Alimentary fiber	Less or equal to 0.5 g
Sodium	Less or equal to 5 mg

ANVISA–Agência Nacional de Vigilância Sanitária . 2005 . Rotulagem Nutricional Obrigatória—Manual de Orientação à Indústria de Alimentos , 44 Brasília, DF : Universidade de Brasília .

 Google Scholar