Augmented Reality Through the Lens of Eye Tracking

Abstract

This eye-tracking study compared the usability of Yelp's Augmented Reality application Monocle with its familiar map-based app. Thirty participants (15 in each group) had to find a location in an outdoor mall using one version of the mobile Yelp app while wearing a pair of eye-tracking glasses that recorded the general area of the natural environment or smartphone their eyes focused on. Results showed that AR users could successfully arrive at the destination using the location-based technology that augments a visual display of the physical landscape with digital information. However, Augmented Reality users took longer to find the location than did map users. They also spent more time looking at the mobile smartphone and looked back and forth between the screen and the environment more often than map users. In open-ended questions about preference following the task, 14 of 15 in the AR group said they would likely use the Monocle app in the future to find a location because they could “see exactly” where something was or hated following directions. Since users successfully used this technology and reported enjoying its use, further development of AR for everyday use to complete tasks is encouraged. However, future studies should focus not only on the development of technology but its usability and employ visual communication theories such as Perception Theory (Barry, 2005) and Information Processing Theory (i.e., Krause, 1982) to help understand users' behavior.

Additional information

Notes on contributors

Sheree Josephson

Sheree Josephson is a noted eye-tracking researcher who has studied how people process visual information on the web, on television, in print, and in emerging technology. She has published a book entitled Visualizing the Web: Evaluating Online Design from a Visual Communication Perspective and a number of journal articles and book chapters. She is the Chair of the Department of Communication at Weber State University in Ogden, Utah, where she is a Distinguished Professor of Communication. She has served two times as the Chair of the Visual Communication Division of the National Communication Association. She is coediting the second edition of the Handbook of Visual Communication, which will be published by Routledge. E-mail: [email protected]

Melina Myers

Melina Myers is a graduate of Weber State University's Master of Professional Communication program.