Identifying Attributes of Relationship Management in Nonprofit Policy Advocacy

Abstract

Relationship management has been identified as an important activity for policy advocacy, but little is known about the strategies that human service administrators use to develop and maintain relationships with policymakers. This exploratory study aimed at identifying attributes of relationship management strategies that are associated with policy advocacy outcomes. Data were gathered from a sample of 333 nonprofit human service providers in Florida. Controlling for organizational size, the findings indicated that several established dimensions of relationship management were associated with policy advocacy success: networking, sharing of tasks, and assurances. Post hoc analyses found that the relationship between policy advocacy success and the domains of access and openness were respectively mediated by networking and sharing of tasks. Implications for nonprofit administrators and researchers are discussed.

KEYWORDS:

• lobbying
• policy advocacy
• policy practice