Multi-platform media and the miracle of the loaves and fishes

Figures & data

Table 1. Changes in staffing at The Telegraph.

Year to 31 December	2007	2012
Telegraph Media Group
Total employees in newsroom	540	550
Staff effort devoted to print edition (%)	90%+	75%
Staff effort devoted to digital editions (%)	<10%	25%

Source: Estimates based on information provided by company.

Table 2. Changes in staffing at T3.

Year to 31 December	2009	2013
T3
Staff effort devoted to print edition (%)	90%	60%
Staff effort devoted to digital editions (%)	10%	40%

Source: Estimates based on information provided by company.

Figure 1. Changes in staffing at ITV. Source: ITV Annual Report and Accounts, 2010–2013.

Table 3. BBC Three content analysis.

Number of programmes	Number of different programme brands	Weighted volume of outputs	Delivery platform	Product	CR4	CR8
28	12	76	Broadcast	BBC Three Linear TX	57.9	89.9
15	7	49	Online/ mobile	BBC Three iPlayer	73.5
11	11	38	Online	BBC Three Online (BBC.co.uk)	52.6	84.2

Note: Sampling dates 23 March and 25 March 2014.

Table 4. Content analysis of the Financial Times.

Number of articles	Number of different stories	Weighted volume of outputs	Delivery platform	Product	CR4	CR8
96	36	209	Print (newspaper)	Financial Times	56.5	69.4
104	71	496	Mobile (tablet)	app.ft.com	40.7	53.2
104	71	496	Online (website)	www.ft.com	40.7	53.2

Note: Analysis based on UK companies news. Sampling dates 22–25 April 2014.