Connoting a neoliberal and entrepreneurial discourse of science through infographics and integrated design: the case of ‘functional’ healthy drinks

Figures & data

Table 1. Data set.

Brand	Country origin	Forms of drinks	Refer to science
Brain Gear	USA	Ready to drink	Yes
Crave
Genius shot
i-qube
Jubi
LGND
Neuro
Rich Recovery
Synapse
Teslanootropics
TruBrain
NEU
Invia		Powder drink mix	Yes
Mental Mojo
Onnit
Brainjuice		Ready to drink and powder drink mix
Mastermind Coffee		Nootropic infused coffee powder	No
Koios	Canada	Ready to drink and powder drink mix	Yes
Brainwave	UK	Ready to drink
Limitless Life		Nootropic infused coffee and matcha powder
NAU	Sweden	Powder drink mix
Shine+	Australia	Ready to drink
Arepa	New Zealand	Ready to drink and powder drink mix

Figure 1. Teslanootropics’ webpage named ‘Neurocellin’.

Table 2. Ingredients of ‘Neurocellin’.

Extracts	Appleroot Extract; Marigold Extract; Piperine Extract; Pine Bark Extract; Q10 (an extract but not presented as one and it is not explained what it is extracted from)
Plants	Red Algae; Japanese Rose; Rhodiola Rosea; Fucoidan Seaweed

Table 3. Health benefits of Neurocellin’s ingredients.

Anti-oxidation (Appleroot Extract; Marigold Extract; Pine Bark Extract; Red Algae; Fucoidan Seaweed)

Anti aging (Appleroot Extract)

Anti-inflammation (Appleroot Extract)

Lower blood glucose (Appleroot Extract)

Eliminate free radicals (Appleroot Extract)

Protect the nervous system and cardiovascula (Appleroot Extract)

Generate energy in your cell (Q10)

Heart disease (Q10)

Diabetes (Q10)

Health inflammation management (Pine Bark Extract)

Support for connective tissues and capillaries (Pine Bark Extract)

Cholinesterase inhibitory activity (Red Algea)

Thyroid function (Rhodiola Rosea)

Improve dopamine and serotonin levels (Piperine Extract)

Anti-coagulant (Fucoidan Seaweed)

Memory improvement (Appleroot Extract)

Brain disorder (Q10)

Neuroprotective (Red Algae)

Anti-neuroinflammatory (Red Algae)

Inhibition of neuronal death (Red Algae)

Brain boosting (Rhodiola Rosea)

Improve memory (Piperine Extract)

Improve the neurotransmission of certain chemicals (Piperine Extract)

Anti-cancer (Appleroot Extract; Fucoidan Seaweed)

Reducing the incidence of cancer (Japanese Rose)

Halting or reversing the growth of cancer (Japanese Rose)

Cancer has been linked to low levels of CoQ10 (Q10)

Cancer treatment (Rhodiola Rosea)

Fighting depression, anxiety and subsequent disorders (Rhodiola Rosea)

Fat burning (Rhodiola Rosea)

Energy enhancing (Rhodiola Rosea)

Immune-enhancing (Fucoidan Seaweed)

Figure 2. TruBrain’s webpage named ‘Science’.

Figure 3. ‘The stimulant cycle’ on TruBrain’s webpage named ‘Science’.

Figure 4. Teslanootropics’ webpage named ‘Nootropic 101’.