Figures & data
Graph 1. Circulation 1985–2019. According to IVC Brasil, the figure for the reported ‘circulation’ of a publication is the gross number of printed copies. (IstoÉ magazine has not been affiliated to the IVC since mid-2015, for which there is therefore is no data from 2016 onwards.) While this is what appears on the graph, it is worth noting that this figure does not coincide with the number of copies that actually reach the hands of readers, whether through subscriptions, separate sales, targeted distribution, or indeed through shared use. Source: IVC – Circulation Verification Institute.
![Graph 1. Circulation 1985–2019. According to IVC Brasil, the figure for the reported ‘circulation’ of a publication is the gross number of printed copies. (IstoÉ magazine has not been affiliated to the IVC since mid-2015, for which there is therefore is no data from 2016 onwards.) While this is what appears on the graph, it is worth noting that this figure does not coincide with the number of copies that actually reach the hands of readers, whether through subscriptions, separate sales, targeted distribution, or indeed through shared use. Source: IVC – Circulation Verification Institute.](/cms/asset/a470f495-f395-428e-bb6e-f9b4e0d72f3e/rcds_a_2156567_f0013_oc.jpg)