‘Preparing ourselves to become an international organization’: Thailand Tobacco Monopoly’s regional and global strategies

Figures & data

Figure 1. Thailand, number of smokers by gender, selected years. Source: Global Adult Tobacco Survey 2011. http://web.nso.go.th/en/survey/health/cigareetts_11.htm; and NSO 2014 http://web.nso.go.th/en/survey/health/cigareetts_14.htm

Figure 2. Thailand, percentage of smokers by gender, selected years. Source: Global Adult Tobacco Survey 2011. http://web.nso.go.th/en/survey/health/cigareetts_11.htm; and NSO 2014 http://web.nso.go.th/en/survey/health/cigareetts_14.htm

Figure 3. Thailand. Percentage of cigarette sales, TTM and imports, 1985–2015. Source: Compiled from Thailand Ministry of Public Health (2011); Euromonitor (2013a, 2016).

Table 1. Thailand. Percentage of cigarette sales, TTM and imports, 1985–2015.

Year	Total cigarette sales (millions of sticks)	TTM brands (% of total)	Imported cigarettes (% of total)
1985	29,199	-	n/a
1987	30,925	-	n/a
1989	32,020	-	n/a
1991	38,884	99.4	0.6
1993	42,480	97.0	3.0
1995	43,440	96.8	3.2
1997	48,300	95.9	4.1
1999	36,160	87.0	13.0
2001	34,600	85.0	15.0
2003	38,100	82.0	18.0
2005	43,520	77.7	22.3
2007	41,373	77.4	22.6
2009	41,030	66.2	33.8
2011	45,866	69.2	30.8
2013	48,145	69.3	31.7
2015	49, 672	70.2	29.8

Source: Compiled from Thailand Ministry of Public Health (2011); Euromonitor (2013a, 2016).

Table 2. Markets for tobacco products exported by Thailand: 2010–2014.

Importer	Exported value (US$000)
	2010	2011	2012	2013	2014
Viet Nam	5451	3290	6458	6130	8288
Lao PDR	2332	1533	1604	1344	6473
Myanmar	952	1897	4404	5414	4207
Malaysia	4215	2198	6231	3635	3542
Philippines	55	1165	2507	4131	2266
Singapore	511	558	251	2267	1079
Cambodia	286	320	273	414	315
Hong Kong, China	0	0	70	158	159
Republic of Korea	0	0	86	172	157
Israel	59	37	0	62	62
Taipei, Chinese	546	2711	2880	375	22
China	1721	1306	119	543	1
Other	1627	854	1396	827	1
World	17,756	15,866	26,253	25,472	26,571

Source: Compiled from ITC (2015).

Table 3. TTM Export volumes (millions of sticks), 2001–2013.

Year	Exports volume: million cigarettes	Increase/(decrease) on previous year		Sales (Baht)
		Million cigarettes	Percentage increase
2001	28.37	(39.93)	(58.46)	n/a
2002	20.40	(7.97)	(28.09)	n/a
2003	19.38	(1.02)	(5.00)	7,366,182
2004	19.34	(0.04)	(0.21)	6,866,784
2005	10.70	(8.64)	(44.67)	3,809,200
2006	19.90	9.20	85.98	7,694,850
2007	10.20	(9.70)	(48.74)	4,038,000
2008	33.30	23.10	226.47	12,010,193
2009	11.64	(21.66)	(65.05)	4,726,757
2010	32.00	20.36	174.91	13,243,830
2011	18.89	(13.31)	(40.97)	8,913,005
2012	24.70	5.81	30.76	14,829,049
2013	35.64	10.94	44.29	30,330,369

Source: Compiled from TTM, Annual Reports, 2004–2013.

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