Product platform alignment in industrialised house building

Figures & data

Figure 1. Step by step data collection and analysis.

Table 1. Case study companies.

Company	Houses/year	No. of employees	Business model	Prefabrication of	Degree of predefinition
1	1300	793	BM 1a	Volumetric elements	High
			BM 1b	Panelised elements	Low
2	500	252	BM 2a	Panelised elements	High
			BM 2b	Panelised elements	Low

Figure 2. Product platform alignment model.

Table 2. Modes of product platform alignment and processes by which they are achieved.

Alignment mode no.	Alignment between	Process
1	External business environment in product dimension, market position and building system	Product platform development
2	Product platform elements	Product platform development
3	Product platform elements, offering, market position and external business environment in the product dimension	Offering development
4	External business environment in the project dimension, offering, product platform elements and product variant realisation	Product variant realisation
5	Product variant realisation and product platform elements	Product platform development