Awareness of digital commercial profiling among adolescents in Finland and their perspectives on online targeted advertisements

Figures & data

Table 1. Summary of group composition.

Participants per school	Language of FGD	Group	Boys	Girls	Age (Years)
School 1, total participants = 14	English	Group 1	1	4	13–14
		Group 2	2	3	14–15
		Group 3	2	2	15–16
School 2, total participants = 13	Finnish	Group 4	0	4	15–16
		Group 5	3	1	15–16
		Group 6	2	3	15–16
School 3, total participants = 11	Finnish	Group 7	2	3	14–15
		Group 8	2	4	15–16

Figure 1. Applying Martin’s (2016) social contract framework to unpack privacy violations in voice based targeted advertisement.

Martin, K. (2016). Understanding privacy online: Development of a social contract approach to privacy. Journal of Business Ethics, 137(3), 551–569. https://doi.org/10.1007/s10551-015-2565-9

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