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Abstract
Globally, craft communities are caught between declining sales as local consumers increasingly reject artefacts perceived as outdated; at the same time, an international perspective celebrates them as guardians of intangible cultural heritage. In a three-year collaboration, design approaches to innovation were used to re-imagine heritage craft to meet the challenges changing economic contexts.
Disclosure Statement
No potential conflict of interest was reported by the author(s).
Notes
1 See What is Intangible Cultural Heritage? UNESCO report, https://ich.unesco.org/doc/src/01851-EN.pdf (accessed August 9, 2019).
Additional information
Notes on contributors
Elizabeth Wright
Elizabeth Wright worked in the European fashion industry initiating a strong interest in trends and the dynamic consumer context. Her research specializes in the design process, its strategic potential and continual developments of design within the power structures of business. Elizabeth collaborates with Simon on MA Design: Jewellery, Ceramics, Furniture at Central Saint Martins, UAL. In 2008 she co-founded design strategy agency Ultra-indigo.
Simon Fraser
Simon Fraser has forty years of experience in the design industry with a specialist interest in jewelry. A creative producer, curator of exhibitions on design and a published author, the leitmotif running through his work is the discourse between design and master craft. He launched MA Design: Jewellery, Ceramics, Furniture at Central Saint Martins, UAL, in 2000 where he remains Course Leader. In 2008 he co-founded design strategy agency Ultra-indigo.