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Environmental Communication Volume 13, 2019 - Issue 8
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Research Articles

Using Visual Impact Metaphors to Stimulate Environmentally Friendly Behavior: The Roles of Response Efficacy and Evaluative Persuasion Knowledge

Marijn H. C. MeijersAmsterdam School of Communication Research, University of Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
,
Paola RemmelswaalAmsterdam School of Communication Research, University of Amsterdam, Amsterdam, The Netherlands
&
Anke WonnebergerAmsterdam School of Communication Research, University of Amsterdam, Amsterdam, The Netherlands
Pages 995-1008 | Received 15 May 2018, Accepted 28 Oct 2018, Published online: 11 Dec 2018

Figures & data

Figure 1. An example of a visual impact metaphor. A WWF campaign by Saatchi & Saatchi Copenhagen designed by Cliff Kagawa Holm and Silas Jansson. Reprinted with permission. All rights reserved.

Figure 1. An example of a visual impact metaphor. A WWF campaign by Saatchi & Saatchi Copenhagen designed by Cliff Kagawa Holm and Silas Jansson. Reprinted with permission. All rights reserved.

Figure 2. Conceptual model.

Figure 2. Conceptual model.

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