Figures & data
Table 1. Inter-correlations among the variables.
Figure 1. Customized mixed mediation analysis with bootstrapping (m = 5.000). Note. * p <.001; ns = non-significant, N = 145.
Environmental Communication
Volume 16, 2022 - Issue 6
Research Articles
#Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions
Priska Brevesa Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, NetherlandsCorrespondence[email protected]
https://orcid.org/0000-0002-4074-8027
https://orcid.org/0000-0002-4074-8027 & Nicole Liebersb Department of Media and Business Communication, University of Wuerzburg, Wuerzburg, Germanyhttps://orcid.org/0000-0003-2730-7152
https://orcid.org/0000-0003-2730-7152